In this era of apps and red-hot tech startups, it’s old-fashioned to sell a product door-to-door. But that’s exactly what Cole Zucker did while getting his innovative LED lighting company, GREEN CREATIVE, off the ground.
He had a great product: a line of 20 Energy Star–certified LED bulbs that lasted longer and were more efficient and less expensive than those sold by major manufacturers. The problem: no one knew who he was. So he created a portable metal suitcase that held both bulbs and sockets, and then hit the pavement.