Sustainability Nears a Tipping Point, a recent report by MIT Sloan Management Review and The Boston Consulting Group based on survey responses from 3,000 executives worldwide, finds good news for the sustainability movement: it notes that 70 percent of respondents have put sustainability on their permanent management agenda. (The bad news: it ranks eighth.)
The report also notes that two-thirds of respondents to the 2011 survey said sustainability is necessary to be competitive in today’s marketplace—up from just over half in the 2010 survey—and almost one-third of the respondents said their sustainability efforts are contributing to profitability.
Customer preference for sustainable products and services was the most common reason for companies to change their business model in response to sustainability concerns (so keep voting with your dollars!), but investors are also beginning to play a role. The report notes that institutional investors are seeking sustainability-oriented investments, and some mainstream investors are looking at sustainability performance as an indicator of overall business value.