David Gottfried, founder of the U.S. Green Building Council (USGBC), knew just where to go when he needed financing for his LEED platinum home renovation.
“I sought out New Resource because they were green,” he says. “I thought they would be great for our house. They understood what we were doing in the renovation.”
Gottfried ended up getting two loans on the property, which received the highest LEED score in the country for a small home. (LEED is the USGBC’s green building certification system.)
New Resource rewards green choices
“New Resource structured those two loans creatively, so they worked,” he says. “We also got a discount on the interest rate for installing solar and a second discount for the LEED rating.”
The house is not only a home—it’s an educational tool. Gottfried has opened it up for occasional tours, created a website that describes the project [http://gottfriedhome.com/index.html], and shot several videos for Planet Green [http://video.planetgreen.discovery.com/home-garden/greenbuild-green-renovation.html] that take people through the strategy room by room.
New business promotes collaboration
Gottfried’s newest venture, the U.S. Regenerative Network, is a consortium of leading green building product manufacturers and service providers that was founded to help members improve their organizational sustainability and boost their profile in the green building marketplace.
“I want to break down the barriers of collaboration,” Gottfried says. “I feel like businesses are duplicating and not sharing enough. Someone needs to be the catalyst and the glue, and that’s us.”
Speaking of sticky, New Resource also counts the Regenerative Network as a customer. “New Resource is great, very relationship oriented,” Gottfried says. “I’ve had executive banking at other places; the problem is, you might get someone who values you but they have all these bureaucratic policies. New Resource is like banking used to be.”