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planet-smart blog: customer stories
David Gottfried, founder of the U.S. Green Building Council (USGBC)
David Gottfried, founder of the U.S. Green Building Council (USGBC), knew just where to go when he needed financing for his LEED platinum home renovation. “I sought out New Resource because they were green,” he says....
New Resource helps hog island grow
Founded in 1983 with a five-acre lease, a $500 stake and the motto “strong backs and weak minds,” Hog Island Oyster Co. has grown to 160 acresin Tomales Bay producing over 3 million oysters annually, plus Manila clams and...
Straus Family Creamery
By definition, trailblazers don’t follow predictable paths. That’s true of Straus Family Creamery, a pioneer in organic farming and sustainable business practices.
Sunmoor Properties
Lucien Jamey grew up in France and Switzerland surrounded by a family of engineers and entrepreneurs. It turned out to be the ideal background for the president and CEO of San Francisco-based Sunmoor Properties, a management firm that...
Mark Lutz, president and CEO of North Bay Steel Mill & Recycling
North Bay Steel Mill & Recycling began salvaging and reprocessing steel more than half a century ago, well before the modern environmental movement took off. “It’s interesting that most people think only new businesses...


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